Increase Monetisation with the Rich Kids of Instagram

We slip into cognitive biases when making games, the easiest of which is to design and build for ourselves. This is generally dangerous, but especially so when it comes to monetisation design. The majority of your game’s income will come from a very small and specific demographic: You can expect to see around 3% of…

Video: Paula Neves on the Psychology of Game Design

Gazeus Games’ CMO, who has a psychology background, talks about building games based on the underlying emotional needs of subsets of players, often called psychographics. I used this tool for setting vision early on in a project and it can equally be applied later to help ideate features and prioritise a backlog. The foundation for Paula’s…