Increase Monetisation with the Rich Kids of Instagram

We slip into cognitive biases when making games, the easiest of which is to design and build for ourselves. This is generally dangerous, but especially so when it comes to monetisation design. The majority of your game’s income will come from a very small and specific demographic: You can expect to see around 3% of…

Build Better Game Products By Asking Why Not What

Note: Much of the thinking in this article has evolved from my practice of the thoughts and theories described by Simon Sinek in his excellent book Start With Why: How Great Leaders Inspire Everyone to Take Action. When talking about our projects we often start with “what” we are making: What the gameplay is, what…

Think Product Not Design

When I interviewed at A Thinking Ape I remember saying “I am a designer” a lot. Often accompanied by “I’m not an analyst” and “I’m not in marketing”. Fortunately for me the interview panel felt I had a decent enough grasp of what I claimed I didn’t know to offer me the Product Lead position.…

What Does Hearthstone Mean For Magic: The Gathering?

Over the last five years card games have been salvaged from obscurity with deck builders and Living Card Games in the board game space, card battlers on mobile and Magic’s own revival. Card games are hip. Also hip is esports. Insanely so. Investor money is pouring in to startup Twitch and meanwhile the Korean eSports…

In F2P You Aren’t At War With Your Players

Too often the free-to-play model is seen as cynical. That businesses are at war with “users” for their wallets. That users are like cattle to be herded in to the pen of your game and their teats hooked up to the IAP machine and *slurp-slurp-slurp*. If the cattle disobey then you prod them, whip them,…

F2P Ethics: Jon Jordan at F2P Summit

I’ve previously tried to avoid talking about the ethics of F2P because, whilst I believe the vulnerable need to be protected, I don’t think it’s a serious issue and mostly the reaction and anger it invokes is somewhat silly and overblown. However, I did just write a piece for GamesIndustry International (nee GamesIndustry.biz), which is…

Free-To-Play Is Not The Only Way

Freetard (noun). A freetard is a unyielding proponent of free Source: Urban Dictionary I like to think that I am not a freetard, despite being such a champion of the F2P model that I wrote a book about it. I believe that F2P is the best business proposition for most games: It grants access to…