Increase Monetisation with the Rich Kids of Instagram

We slip into cognitive biases when making games, the easiest of which is to design and build for ourselves. This is generally dangerous, but especially so when it comes to monetisation design. The majority of your game’s income will come from a very small and specific demographic: You can expect to see around 3% of…

Office of Fair Trading Investigating F2P

In the UK the topic of children and IAPs has become a mainstream news topic in the last month. Now the Office of Fair Trading (the governmental UK consumer protection organisation) has said it will investigate if some F2P games targeting children are “misleading, commercially aggressive or otherwise unfair” or in other words “unlawful”. Well…

BBC News Interview: Children and IAPs

Following Don’t Tell Me How Spend My Money getting picked up by Stuart Dredge in this Guardian article, I was contacted by BBC News for a short interview. The hot topic of children and IAPs hit mainstream media after a boy wracked up over £1,700 on his dad’s iPad. You can read more and watch…